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Online impact as a scientist – part 1

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About Course

Introduction to online communication

Education has crossed the borders of your organisation, gone global and time and place are becoming more and more irrelevant. Institutions of higher education are becoming international nodes of knowledge of students, researchers and teachers. A place to meet and interact, not necessarily in real life, but also online and on social media.

The higher education sector has acknowledged the fact that online communication plays an integral role in the impact of both the institution and the members of its community. Students, researchers, teachers and staff play a key role in the perception of science, education and everything else that happens at higher education institutions.

As a scientist, you play a pivotal role in connecting science with society. You are the ambassador of your scientific area of expertise and you are the one that can have a scientific impact on society. Online communication will help you to have an online scientific impact.

Online communication

Online communication consists of three aspects: Listening (or monitoring), interaction and content creation. These three aspects are tied together and influence each other:

  • When you know what is being discussed about you and your research, you can easily assess whether you need to interact in a given situation.
  • Relevant interaction can lead to different approaches to your content creation.
  • Your content and your interactions can lead to rethinking your listening process.
  • When you create content you can expect interactions from others, and it is a good starting point for interaction with others.

By organizing and implementing the listening, interaction and content creation process in a balanced and relevant way, the quality of your online communication will increase while the time and effort decrease.

In this introduction to online communication, we will dive into these three aspects, but before we do that, we will go through the terminology we use in this course.

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Course Content

Terminology
During the course, we use some terms that are specific to online communication.

  • Terminology
  • Quiz: Terminology

About the structure of the course
Before we start, some things about how the course is build up.

Online communication: listen – interact – content creation
Education has crossed the borders of your organisation, gone global and time and place are becoming more and more irrelevant. Institutions of higher education are becoming international nodes of knowledge of students, researchers and teachers. A place to meet and interact, not necessarily in real life, but also online and on social media.

Online impact as a scientist
As a researcher you want to be recognized based on your expertise whether you are looking for collaborations, financing opportunities or if you just want to show 'the whole world' how important (and fun) your research is!

Finding out what’s in it for you
Before we can get started with setting up your listening process, your interaction and your content creation we first need to focus on you as a scientist. Your online communication and your online impact as a scientist are closely tied to the scientist you are. In this section, we will discuss the translation of you as a scientist onto your online profile.

From objectives to communication message
By looking at the brain, heart and hands you have gained insight into the things that are important to you. It is a search for your values and your standards and it gives direction to how you are going to position and profile yourself as a scientist on a platform. We will now continue with your profiling by looking for your goals, stakeholders and your scientific network.

From search to practice
Knowledge and expertise (brain) can be translated into keywords. We translate those keywords into searches (as we know them from Google searches)

Matching your objectives to a platform
In the previous part, we looked into the brain-heart-hands. From that, you have defined your area of expertise, your research field and who your stakeholders are. Because of these definitions, your personal niche should be more clear for you by now.

To conclude

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Sophie de Rode Husman
3 weeks ago
I liked some of the assignments a lot, especially the ones where you had to write some text. However, the multiple-choice questions were not necessary in my opinion.