Online impact as a scientist – on Twitter

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About Course

You now know what online communication covers and you have the aspect of the brain-heart hands narrative lined up. The brain, the heart and the hands are the building blocks for your online profile. Your stakeholders, your objectives, your goals, your communication messages and the time you want to invest gives you a direction for your activity on your platform. You can make different combinations of these.

Course Content

Optimise your online profile
The platform you choose must be in line with your principles. It is also useful to apply a couple of tricks per platform that makes it easier for you and for your stakeholders to see that profiling. For example, a holiday photo on a business platform is less relevant and written text does not fit very well with Youtube.

  • Optimise your online profile
  • Optimise your online profile on Twitter
  • Your profile picture on Twitter
  • Your header image on Twitter
  • Your bio on Twitter
  • Switch to Twitter for professionals?
  • Your location, website and birth date on Twitter
  • Quiz: Your Twitter profile settings
  • Assignment: Write your Twitter bio
  • Assignment: Complete your Twitter profile

Settings & Privacy
You can access the settings & privacy by clicking on 'more' after logging in and choosing 'Settings & Privacy'.

Listening on platforms
When we say listening we of course mean more than listening to audio. It is about picking up relevant signals. For instance an article, an image or illustration, audio, video or a combination of different media.

Listening on Twitter
Listening on your Twitter timeline is a good way to get a clear picture of what is happening on - and in - your network and for you to get an understanding of which topics are being discussed.

Grow and maintain your network on Twitter
Listening on Twitter goes hand in hand with growing and maintaining your network on Twitter.

Interaction on platforms
After listening and building your network follows the interaction, which is the next step towards becoming a more active part of your network. More activity means more visibility which means: other people start seeing you on their timelines and feeds and will start recognising you as an expert on a specific area of expertise. Through interaction with a person or a business account, you create awareness of the fact that there are subjects and interests that you have in common.

Interaction on Twitter
All (social) platforms have some sort of built in possibility to interact. It is what makes social media social. We sum up the different forms of interaction and what you accomplish by using them.

Dealing with negativity
Unfortunately, there is also negativity on Twitter and negative responses to scientific topics.

Content creation on platforms
By creating original and engaging content you can tell stories that align with your scientific area of expertise. Engaging content means: content that invites readers to interact. Your content can create awareness, start new debates or tap into existing conversations or societal issues that are concerned with your research field.

Content creation on Twitter
Creating content for Twitter requires planning and especially writing skills. Although writing is a skill that can only be learned by doing and practising, we have some guidelines and tips that will help you to make the process a little easier.

Tips for writing content for Twitter
In this section, we will guide you through some tips for writing content, specifically for Twitter.

Find news hooks
Content has more potential to have an impact if there is a connection to current events. The image below shows the relationship between predictable or unpredictable topics against public-oriented and individual-oriented content.

Listen and interact based on your own content
Now that you have created and posted content on Twitter, you apply the principles of online communication to your own post.

To conclude
Summary of interaction on Twitter

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